answered 12 writing questions

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#1 What is Marketing? Describe it in your OWN WORDS. How important you think it is for a company and its products?


#2 How did Social Media (Facebook&Instagram&Twitter) change the advertising and promotion techniques? When can social media exposure bring negative publicity?

#3 Millenials (Generation Y) and Baby Boomers are two very different demographic groups.

Which in your opinion is the best way to reach out to each one of those groups?

#4 Explain in your own words the following –

Causal Research

Primary Data

#5 What is business-to-consumer and business-to-business marketing and what are their major differences?


#6 List and explain in your own words 3 kinds of Market Segmentation.


#7 What is the product life cycle? List three of the five stages and explain what occurs in each stage.


#8 Describe and explain in your own words 3 pricing strategies. Which one would you prefer to use?


#9 Explain what is a Direct Marketing Channel and an Indirect Marketing Channel.


#10 In your own words describe two of the following four :

Off-price Retailer.

Superstore.

Broker.

Agent.


#11 What is competitive advantage and what are some ways you can achieve it?


#12 Explain in your own words –

Joint Ownership

Joint Venturing

 
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