Location and site selection is pertinent to retail stores that have a physical presence. Conduct a bit of research and determine which retail stores, popular just to your local area, have the most success based on their location. What makes the location ideal and which primary consumer groups are targeted because of the location? Is there another store (either the same brand or a similar one) in another location that has less traffic? What are the challenges that location faces? In what areas of your city seem to draw the most crowd? Why is that the prime location? How would you sell that location to a new retail store looking to move into the area?
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