marketing management 2

The reviews are to provide a short summary of the article and address the topic presented by the instructor. The review needs to be 1 to 1 ½ pages, double-spaced. If possible the articles should relate directly or indirectly to the company.

Select a current article about how market research helped a company expand their business. Discuss what they learned through research and how they implemented a new plan based on their findings

 

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