EACH PART 300-350 words (not include Reference). All sources must cite APA format.

Part 1: What is standardization-adaptation debate in international marketing? Using your project as example explain how you would you standardize/adapt your international marketing strategy. ( My project is create strategy to develop Uber in Chile, country never has Uber before).

Part 2: There are 11 videos you have been asked to watch in the syllabus. Explain how these videos can be useful to a manager in designing an international marketing strategy. Make specific arguments using the contents of the videos. Demonstrate your knowledge and understanding of the subject area.……………………………

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