financial analytical question
Financial/Analytical Question #2 (FAQ#2): note that there are conceptual issues in each of the Financial/Analytical Assignments. You should specifically identify any assumptions that you make and justify the decision(s) made.
This FAQ explores some marketing implications of the concept of â€œprice elasticity of demandâ€. Consider the 2 following income statements (limited in detail) of 2 different brands (DEF, XYZ) of the Furton Corporation:
Brand â€œDEFâ€ Brand â€œXYZâ€
FY2019 Income Statement FY2019 Income Statement
Revenue: $1,250,000.00 $1,000,000.00
No. of units sold/yr.: 2,500 4,000
Variable costs: $850,000.00 $350,000.00
Contribution: $400,000.00 $650,000.00
Please find the attachment below and answer the questions.