Explain how changes in societal views, expectations, and assumptions are reflected in the evolution of advertisements of same or similar products from different time periods.
- Complete/review the assigned readings and summarize their main ideas paying special attention to any new concepts or terms.
- Look for commercials of the same or similar product from different time periods, for example from the 1970s, late â€˜90s, and recent years. See if you notice a pattern or if any of the ads seem to illustrate ideas from the readings. Take notes and save links to the ads as you work.
- Turn the prompt into a question (â€œHow do changing ads demonstrateâ€¦?â€).
- Develop a thesis as a tentative answer to the earlier asked question.
- Formulate several ideas that develop your thesis.
- Select three advertisements, which can most effectively illustrate the chosen concept, such as changes in gender stereotyping, racial assumptions, or consumer expectations among others.
- Search the read articles for references, which support your ideas. You can use an article to explain a concept, back up your own idea, or introduce your analysis of examples.
- Notice how the assigned sources are interconnected, how one article gives you a general view on advertisement and other articles go in depth.
- Organize your ideas in a logical way, create transitions between ideas and paragraphs.
- If appropriate use direct quotes, but avoid â€œpatchingâ€ your paper with large chunks of quoted text. Paraphrasing is preferred, but sometimes quoting is necessary to render the synthesized information more precisely and succinctly.
- When quoting, use a signal phrase that connects the quoted information to the previous discussion, quotation marks to identify beginning and end of the borrowed language, an in-text citation to give credit to the author/s, and some follow-up comments to finish integration of the borrowed information.
- In conclusion, briefly summarize your main findings and also identify any questions that remained unanswered as well as any issues that require further exploration.
- Length: 5-7 pages of double spaced, size 12 text NOT counting the Works Cited.
- Use and academic essay format: introduction, body conclusion, thesis, topic sentences, and transitions.
- Develop your ideas about advertisement in relation to the ideas of the assigned articles.
- Synthesize the assigned articles and include in your paper.
- Use 3-5 ads and your knowledge of rhetorical analysis (terms!) to illustrate ideas.
- Quote, paraphrase, and summarize as appropriately.
- Cite the synthesized articles and all the ads mentioned in the paper on a MLA style Works Cited page.
- Have your paper read by somebody whose feedback you trust.
- Read your paper aloud and revise and edit several times.