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Case 24 WireX, Inc. Determine what the breakeven price is and the market demand. Calculate profit/loss using your estimate of costs and fixed costs, price, and market demand. Show your logic. The grade is based on logical application of concepts found in the assigned readings.

Essentials of Marketing, 15thEdition (Boston: McGraw-Hill Irwin, 2017), William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy, (ISBN 9781259573538).

CH: 17-18

200 – 300 words

 
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