Friends Apoorva and Mihr own â€œInstacart” in the emerging sharing economy. They are very interested in making plans for improving their business. Apoorva says to Mihr: “We should be benchmarking what some of the successful grocery delivery services are doing.” Mihr responded; “I don’t think we should only be interested in our direct competitors. Why donâ€™t we look at benchmarking against entirely different businesses as well?â€
What do you feel is the best approach with benchmarking here? What types of performance measures should a business like Instacart be benchmarking? Examples – Customer satisfaction ratings. Time from order placed to goods received. List 7-10. What are some of the specific companies within their industry and/or outside of their industry, that Instacart should benchmark performance measures? Explain why you selected these performance measures and these companies.
Example – Instacart should measure time from order placed to goods received against Amazon because â€¦ They should also measureâ€¦